Your content is the foundation of your SEO strategy. Even the Gold Coast's best seo agency swears by it. It's what makes Google take notice of your site and helps it rank higher in search results, which can drive more traffic to your site and make it more profitable.
However, if you're like most businesses out there, you've likely seen that older content doesn't always get as much attention as newer content does.
In fact, some studies have shown that older content actually gets penalized by Google because it's considered "less relevant" than newer posts (more on this later).
To help ensure that all of your older content gets noticed by Google for better ranking results:
Improve content
Improving your content quality is the key to improving the rankings of older content on your site. The more high-quality content you have, the better chance you'll have of getting higher rankings. Here are some tips for improving your older content:
- Improve quality - If a page has been published recently and doesn't contain any errors, then there's no reason why Google shouldn't give it a higher ranking than an older version that doesn't meet its standards for quality. You can improve this by adding keywords or other phrases that relate directly back to what was written in the original article.
- Add length - Adding more words provides more information about what was originally written in order to help users understand why something works or does not work as well as possible without being too long or too short, so people may find themselves getting bored easily while reading through them over time.
Improve the user experience
There are a few things you can do to improve the user experience of your content on an older website.
- Make sure it's easy to read.
- Make sure it's easy to navigate.
- Make sure information is well organized and accessible (if possible).
Create internal links
You can use internal links to improve your rankings by pointing users back to other pages on your site that are relevant and important.
For example, if you're building a website about dog training, you might want your visitor to click on links that take them directly from the article about how dogs learn new tricks into another section of the site with information about different breeds of dogs.
Another way of doing this is by adding keywords in all anchor text, so it appears as though someone searched for specific terms related specifically at each page level (e.g., "Gold Coast's best seo agency"). This helps Google understand whether it should consider this content relevant enough for them when determining its ranking algorithm; however, some people argue that using too many keywords may lower CTRs (click-through rates).
Conclusion
Content and user experience are key factors that can help improve the rankings of older content on your site. The more you think about these topics, the more prepared you'll be to make changes that will have a significant impact on how much traffic comes through your site.
